What Is Social Media Marketing?
No longer just a way to reach young consumers, social media works for any age demographic and gets results for B2B marketers in every industry.
Most people think of social media marketing as posting stuff on Facebook.
Social media marketing is a complex interplay of strategies for speaking to your audiences directly and interacting with them. Yes, posting content plays a part, but you will need to dynamically connect with people and even get them interacting with each other. You will want to use techniques like retargeting and link building to make the most of the medium.
Simply posting, as if Twitter or Instagram was like a digital magazine, does not work.
Do you know that less than 2% of your followers see your content?
Facebook and other social media properties throttle your exposure to potential customers—unless you pay them or unless you do an exceptional job of engaging the people on their platforms.
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What Good is Social Media if Your Website is Not Optimized?
Search engines use highly sophisticated algorithms and artificial intelligence to understand content, assess its value and relevance, and serve it up to people searching on specific topics. Doing it right isn’t simply a matter of using keywords.
On-page SEO also involves the technology and functionality of your pages, fresh written content formatting and readability, proper use of internal links and site maps, proper tagging of images, videos, links, etc. Are you earning a spot in answer boxes?
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Social Media Strategy
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Working back from your business’s goals, our team of social media specialists will create a social media program that gets results.
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More than 50 customers have given us 5-stars and written heartwarming reviews. Read a few of them here.
While we work with companies nationally, we earned the Yelp rating as the best Digital Marketing agency in the hyper-competitive New York City market. For companies large and small, we deliver.